Gen Z is documenting more than any other generation, but remembering less. They’re raised on ephemeral content, flooded with throwaway photos and endless digital noise. But under the surface? They crave things that feel real. Nostalgia, tangibility, meaning. We see this everywhere: BeReal blew up by doing less. One photo a day, no filters, no edits. Just presence. Spotify Wrapped turns data into a personal time capsule, and people wait all year for it. Film cameras and InstaX Minis are resurging because Gen Z wants to feel their memories, not just scroll past them. Here are is part of my work I was able to share on Polaroid Pop.